Good illustrations powerfully connect ideas to experience. They make otherwise difficult and seemingly unrelated concepts accessible to a wide range of listeners. Too often and too easily, however, illustrations fall short of the mark. Speakers settle for what is quick, clever, or cute. Veteran evangelistic speaker R. Larry Moyer knows that the right illustration is crucial in presenting the good news. And he can show pastors and speakers how to add impact to their evangelistic preaching with proven and time-tested principles. All pastors and speakers who want to challenge listeners with the gospel message can profit from this insightful resource. Dr. R. Larry Moyer is the founders and CEO of EvanTell, Inc., an evangelistic association in Dallas, Texas.